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Nike Isn't Done Bullying Reebok Over CrossFit

SKU: S-101650

Regular Price: £146.00

Special Price £64.99

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Regular Price: £146.00

Special Price £64.99

Details:
by Brendan DunneWhile Nike footwear was bannedfor competitors at this weekend's 2015Reebok CrossFit Games, the brand still managed to make its presence felt around the StubHub Center arena in Carson, Calif. where the event was held.Trucks brazenly parked just down the street from the main entrance to the arena served as mobile Nike billboards. The graphics challenged Reebok with the same "Don't ban our shoe, beat our shoe" slogan that Nike used in conjunction with the recent "Banned" colorway of the Metcon 1.The back and forth over the CrossFit footwear category stems from Reebok's official partnership with CrossFit, which has effectively blocked Nike from labeling its Metcon 1 shoe as intended for CrossFit (the brand uses the term "high intensity training" instead). It's also blocked the shoes from showing up at the CrossFit Games, where competitors must wear Reeboks.While Reebok can't be happy about being challenged by Nike in the category, it's clearly done something right if it's earning the ire of the brand. Given the giant gap between Reebok and Nike in the current sneaker landscape, it's something of an accomplishment that Reebok has Nike calling them out. Nike execs generally won't even utter the...
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44101129
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Womens
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352522
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4071027
4181128